Almost two years past from the date I started to maintain and develop Post SMTP<\/a> plugin and let me tell you something, it’s one of the best roller coasters I had the pleasure to ride.<\/p>\n\n\n\n No one is preparing you for the show behind the scenes, you do develop, support, design, writing and much more.<\/p>\n\n\n\n I want to share some of the things I learned, some of them may be clear to you and some may help you with your current ride or future ride.<\/p> Start your plugin because you believe in him and the solution he delivered, if you start it to see the downloads counter go up you will not get far.<\/p>\n\n\n\n \u00a0If you build\u00a0it<\/em>,\u00a0they will come<\/em><\/p>\nField of dreams (1989)<\/cite><\/blockquote>\n\n\n\n You can’t believe how many users has their Your plugin page is like any normal webpage and your readme file is \u00abmirror\u00bb for Google searches. think and structure him very carefully so you can catch the search query you want to be shown in Google search results or WordPress search.<\/p>\n\n\n\n Always remember<\/p>\n\n\n\n Besides the fact that you want to show that your users can count on you, The rumor says that the closed tickets ratio is part of the repository search algorithm.<\/p>\n\n\n\n The WordPress forums are fine and users familiar with them but ….<\/p>\n\n\n\n Even when I had an issue with a release, just in really critical issues I released a version. if it was something minor but that thing really disturbed the users I waited until I released again. Then I read a post by Mailpoet CTO \u00abwhy the release a version every week\u00bb: I spent and still spending hundreds of hours to maintain Post SMTP, so the first bad review (stupid one too) was like a punch below the belt. To my humble opinion, you don’t need to be an expert marketing guy to attract users to your plugin, you can do stuff like:<\/p>\n\n\n\n That is all I have, I will continue to update this post if something else will come up. A bit of …. Almost two years past from the date I started to maintain and develop Post SMTP plugin and let me tell you something, it’s one of the best roller coasters I had the pleasure to ride. No one is preparing you for the show behind the scenes, […]<\/p>\n","protected":false},"author":5384,"featured_media":76822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Lessons Learned from Maintaining a WP Plugin - Post SMTP","_seopress_titles_desc":"Discover key lessons learned from two years of maintaining the Post SMTP plugin, from coding to customer support.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Lessons Learned from Maintaining a WP Plugin - Post SMTP","_seopress_social_fb_desc":"Discover key lessons learned from two years of maintaining the Post SMTP plugin, from coding to customer 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Almost two years past from the date I started to maintain and develop Post SMTP plugin and let me tell you something, it’s one of the best roller coasters I had the pleasure to ride. No one is preparing you for the show behind the scenes, […]","coauthors":[],"tax_additional":{"categories":{"linked":["Guides<\/a>"],"unlinked":["Guides<\/span>"]}},"comment_count":"1","relative_dates":{"created":"Publicado 7 a\u00f1os hace","modified":"Actualizado 6 meses hace"},"absolute_dates":{"created":"Publicado el octubre 2, 2019","modified":"Actualizado el marzo 11, 2026"},"absolute_dates_time":{"created":"Publicado el octubre 2, 2019 11:39 am","modified":"Actualizado el marzo 11, 2026 8:26 am"},"featured_img_caption":"","series_order":"","jetpack_featured_media_url":"https:\/\/postmansmtp.com\/wp-content\/uploads\/2019\/10\/post-smtp-blogs-banners-100.png","_links":{"self":[{"href":"https:\/\/postmansmtp.com\/es\/wp-json\/wp\/v2\/posts\/51867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postmansmtp.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postmansmtp.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postmansmtp.com\/es\/wp-json\/wp\/v2\/users\/5384"}],"replies":[{"embeddable":true,"href":"https:\/\/postmansmtp.com\/es\/wp-json\/wp\/v2\/comments?post=51867"}],"version-history":[{"count":0,"href":"https:\/\/postmansmtp.com\/es\/wp-json\/wp\/v2\/posts\/51867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/postmansmtp.com\/es\/wp-json\/wp\/v2\/media\/76822"}],"wp:attachment":[{"href":"https:\/\/postmansmtp.com\/es\/wp-json\/wp\/v2\/media?parent=51867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postmansmtp.com\/es\/wp-json\/wp\/v2\/categories?post=51867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postmansmtp.com\/es\/wp-json\/wp\/v2\/tags?post=51867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\n\n\n\nDon’t be possessed by numbers<\/h3>\n\n\n\n
\n
Make sure your debug log is empty<\/h3>\n\n\n\n
wp_debug<\/code> turn on.<\/p>\n\n\n\nYour readme file is very important<\/h3>\n\n\n\n
WordPress SVN<\/h2>\n\n\n\n
\n
Take your support threads on WordPress forums seriously<\/h3>\n\n\n\n
WordPress forums or self-hosted forum?<\/h3>\n\n\n\n
\n
Releasing versions<\/h2>\n\n\n\n
Something in my mind told me that releasing \u00aba lot\u00bb is not looking good and just causing the downloads counter to blow up.<\/p>\n\n\n\n
https:\/\/www.mailpoet.com\/blog\/continuous-delivery\/
<\/a>it’s completely bought be and I’m going to adopt it, I think you should to but I let you decide.<\/p>\n\n\n\nReviews are not personal<\/h3>\n\n\n\n
If the review is justified of course you can learn it from and improve, but there are reviews that will blow your mind – leave it and don’t answer!
After a while, I understand there are people the can see only the bad size in anything so it’s not specific to your plugin.<\/p>\n\n\n\nMarketing<\/h2>\n\n\n\n
\n
What about you? do you have a tip for WordPress plugins maintainers?
Comment below \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"