Free WordPress Email Services vs. Paid: Which Is Best for Your Site?

A key part of running a business is sending important emails, like order confirmations, support notifications, and password resets.

But when you’re starting out, a big question comes up: Should you use a free WordPress email service or pay for a dedicated one? 

Both choices have perks that can affect your site’s performance, professionalism, and, most importantly, your email deliverability.

In this article, we will compare free versus paid email solutions, looking closely at costs, how often your emails land in the inbox instead of spam, security, and available features. 

We will also explore an amazing tool that allows you to easily send emails reliably on your WordPress site using any mailer you want, guaranteeing your messages get through.

But before that, let’s take a moment to understand how email delivery works and why it fails.

Why WordPress Email Delivery Fails?

If you’ve run a WordPress site for any length of time, you’ve likely encountered the frustrating issue of emails disappearing into the void. 

By default, WordPress uses the built-in function wp_mail(). This function relies on your web host’s local email infrastructure, typically using the server’s PHP mail() function, which is archaic and doesn’t authenticate emails properly.

Hence, many shared hosting providers either disable the PHP mail() function entirely or severely limit the number of emails you can send to prevent spam and protect their server’s reputation. If the function is disabled, your emails simply won’t be sent.

Understanding the Email Authentication

The single biggest reason for WordPress email failure is the absence of industry-standard email authentication protocols. Modern receiving servers are highly suspicious of unauthenticated emails and will often send them straight to the spam folder or reject them altogether.

As discussed, the default PHP mail method does not automatically apply these essential digital signatures that verify to the receiving server that the incoming email is indeed legitimate and from a trusted sender, not a phishing scam.

There are three of these “digital signatures” or authentication protocols, and here’s what they are and how they work:

• Sender Policy Framework (SPF): An SPF record is a DNS text record that lists all the IP addresses and mail servers authorized to send emails on behalf of your domain. If an email arrives from your domain but from an unauthorized server, it’s immediately flagged as suspicious.
• DomainKeys Identified Mail (DKIM): A DKIM record adds a digital signature to your outgoing email headers. The receiving server uses a public key (published in your DNS) to verify that the message content hasn’t been tampered with in transit and that the email truly originated from your domain.
• Domain-based Message Authentication, Reporting, and Conformance (DMARC): DMARC is a policy record that tells the receiving server what to do if an email fails the SPF or DKIM checks (e.g., quarantine it, reject it, or deliver it to spam). It acts as the overall governance for your email identity.

Without these records properly configured, your WordPress emails are no different from phishing attempts from scammers to every email provider.

You can easily fix this problem by sending emails through a reliable third-party service that actually signs its emails with the necessary protocols, enabling receiving servers to evaluate the email’s authenticity as quickly as possible.

There are numerous such services; some are free, and others are not. Let’s take a look at a few free and a few paid ones. But before that, please note that free does not mean you can use the service forever. 

Let’s understand the “free” tag first.

WordPress Email Services: Free vs Paid

Let’s take a look at what’s better for you and your business.

Understanding Free Email Services

When people look for “free” ways to fix their WordPress email issues, they usually fall into three categories: hosting-provided SMTP, generous “forever-free” tiers from professional providers, or time-limited free trials.

While the price tag—$0—is enticing, each comes with specific “gotchas” that can impact your site’s growth.

Types of “Free” WordPress Email Services

Hosting-Provided SMTP

Most shared hosting plans (like those from Bluehost, SiteGround, or Hostinger) allow you to create a professional email address (e.g., info@yourdomain.com) and provide SMTP credentials to use with your site.

Generous Free Tiers

There are professional SMTP providers that offer “Freemium” models. These are highly reliable because they are dedicated email companies, not web hosts.

For example, services like Maileroo offer a generous free plan that lets you send up to 3,000 emails per month and access all features. Similarly, Sweego provides a solid entry point with a free plan that allows 100 emails per day, ideal for smaller sites or those just starting.

You get professional-grade deliverability and authentication (SPF/DKIM) without opening your wallet.

These plans are excellent for small blogs, but they are designed to be “entry-level.” Once your business grows, you will hit these daily or monthly caps very quickly, forcing a sudden upgrade.

Free Trials

Many top-tier providers offer a “Free Trial” rather than a permanent free tier.

A trial might give you unlimited features for 14 or 30 days. This is great for testing if a service works for your specific setup, but it is not a long-term solution.

Once the trial expires, your WordPress emails will stop sending entirely until you provide a credit card. If you are building a site for the long haul, relying on a trial can lead to a “blackout” period if you forget to upgrade.

Hidden Costs of Free WordPress Email Services

It’s easy to look at a $0 price tag and assume you’re saving money. However, in the world of email delivery, “free” often comes with a hidden invoice that you pay in time, lost revenue, and brand reputation.

If your emails don’t arrive, your customers can’t buy from you, reset their passwords, or receive their receipts. Here are the true costs behind those free services:

Deliverability Issues

Free services—especially those provided by your web host—usually rely on shared IP addresses. You aren’t the only one using that IP; hundreds of other websites are too. If a single person on your shared server sends out a spammy marketing blast, the IP gets “blacklisted” by Gmail and Outlook.

Even though you did nothing wrong, your legitimate order confirmations will be automatically diverted to the spam folder. For a business, even a 10% drop in deliverability can lead to a significant loss in customer trust and sales.

The “Scalability Wall”

Free tiers like those from Maileroo or Sweego are excellent for small projects, but they are built to be outgrown. Most free plans have hard daily or monthly limits. If you have a sudden spike in traffic—perhaps a post goes viral, or you run a holiday sale—your email service will simply stop once you hit the limit.

When you hit that wall, you’re forced to scramble. You either have to upgrade your plan instantly (often at a higher “emergency” price) or spend hours migrating your entire setup to a new provider while your customers wait for their emails.

Missing Professionalism & Support

When you use a free service, you are rarely a priority. This manifests in two ways:

• Branding Constraints: Some free services require you to include their logo or a “Sent via…” footer in every email. This can make a growing business look amateurish or “temporary” to potential clients.
• The Support Void: If your emails stop sending on a Friday night, free plans usually only offer “community support” or ticket responses that take 24–48 hours. In the business world, 48 hours of broken email can mean dozens of lost leads and frustrated users.

Security & Compliance Risks

Free email services often lack the advanced security features that come standard with paid plans. Many free providers stay afloat by using your data (metadata like who you email and when) for advertising purposes.

Another drawback can be compliance. If you handle sensitive user data, free services may not meet the strict standards of GDPR or HIPAA, potentially exposing you to legal risks that far outweigh the cost of a paid subscription.

The key takeaway is that free is a great way to start, but it’s a high-risk way to stay. The moment your website starts generating revenue or handling critical user data, the “cost” of a failed email becomes much higher than the monthly fee of a professional service.

Paid WordPress Email Services

When your website grows beyond a hobby, the limitations of “free” can become a bottleneck. Paid WordPress email services (often called transactional email providers) are explicitly designed to handle business-critical communications with high speed and reliability.

Unlike free hosting or basic tiers, paid services offer dedicated infrastructure designed solely for email delivery.

Key Benefits of Paid Email Services

Investing in a premium email service offers several advantages that directly impact your bottom line:

• Elite Deliverability: Paid providers maintain high-quality IP addresses and have direct relationships with major ISPs (Gmail, Outlook, Yahoo). This ensures your emails bypass spam filters and land directly in the primary inbox.
• High Send Volume & Scalability: As your site grows, you won’t hit a “wall.” Paid plans are built to handle thousands—or even millions—of emails per month without breaking a sweat or throttling your speed.
• Advanced Authentication Management: These services make setting up SPF, DKIM, and DMARC seamless, often providing guided setups to ensure your domain reputation remains spotless.
• Detailed Analytics & Tracking: You get access to comprehensive dashboards that show you exactly who opened your emails, which links were clicked, and—most importantly—which emails bounced and why.
• Priority 24/7 Support: When an email fails, every minute counts. Paid plans typically include access to expert support via live chat or phone to help you troubleshoot issues instantly.
• Dedicated IP Addresses: Higher-tier paid plans often offer a Dedicated IP. This means your email reputation is yours alone; you no longer have to worry about a “bad neighbor” on a shared server getting your emails blacklisted.
• Redundancy & Reliability: Professional services use multiple data centers. If one server goes down, your emails are automatically rerouted, ensuring near-perfect uptime for your communications.

5 Free WordPress Email Services

Short on time? Check out the comparison table!

Service	Free Plan Limit	Starting Paid Price	Best For…
Maileroo	3,000 emails/month	$10/month	Best all-rounder for startups.
Sweego	100 emails/month	€8/month	Strict GDPR & EU data privacy.
Resend	3,000 emails/month	$20/month	Modern developer experience.
Brevo	300 emails/day	$9/month	Simple “set and forget” setup.
Elastic Email	100 emails/day	$19/month	Affordable scaling for growth.
Mailtrap	4,000 emails/month	$10/month	Developers who need to test mail.
Amazon SES	3,000 emails/month	$0.10/1k emails	Lowest possible cost at scale.
Postmark	100 emails/month	$15/month	Critical transactional speed.
Mailgun	3,000 emails (Trial)	$15/month	Powerful API for complex sites.
SendGrid	100 emails/day	$19.95/month	Enterprise reliability & stats.

Starting with the free ones…

1. Maileroo

Maileroo is a high-performance email delivery platform designed for speed and simplicity. It is an excellent choice for WordPress users who need a modern, developer-friendly alternative to traditional SMTP providers. 

It focuses heavily on “transactional” emails—ensuring your site’s notifications land in the inbox instantly—and features an intuitive dashboard that makes setup a breeze even for non-technical users.

Pros

• High Deliverability: Uses a clean, proprietary infrastructure to ensure emails avoid spam folders.
• Unlimited Domains: Unlike many competitors, you can manage multiple websites under one account.
• Fast Support: Known for highly responsive customer service, even on lower-tier plans.
• GDPR Compliant: Servers are based in Europe, making it ideal for privacy-conscious businesses.

Cons

• Hourly Sending Limits: New accounts start with strict hourly caps that only increase as you build trust.
• Limited History: The free plan typically has shorter data retention for email logs.
• No Phone Support: Assistance is primarily limited to a ticketing system and live chat.
• Lack of third-party integrations: Fewer third-party integrations compared to “legacy” providers.

The free plan includes 3,000 emails per month with access to all core features and real-time tracking. No credit card is required.

Paid plans start at $10 per month for up to 50,000 emails, with dedicated IPs included on higher-volume plans (250,000+ emails).

2. Sweego

Sweego is a France-based notification platform that prides itself on data sovereignty and developer experience. Built as a multi-channel solution, it allows WordPress users to send both emails and SMS messages from a single interface. 

It is particularly popular among privacy-conscious businesses because it is 100% GDPR-compliant, with all data hosted and processed within the European Union.

Pros

• Data Sovereignty: 100% EU-hosted, making it a top choice for GDPR compliance.
• Multi-Channel: Easily send both transactional emails and SMS alerts through the same API.
• Eco-Friendly Focus: Designed with an emphasis on low environmental impact and digital sustainability.
• Simple Setup: Offers a “sandbox” mode that lets you test your WordPress email flow without going live.

Cons

• Lower Daily Free Limit: The free plan is capped at 100 emails per day, which is tighter than some competitors.
• Interface Learning Curve: The dashboard is powerful but leans toward a “developer-first” layout.
• Support Limitations: Free users primarily rely on documentation and basic ticket support.

The free plans allow for 100 emails per day (approx. 3,000/month), unlimited domains, and 7 days of log retention.

For businesses that outgrow free plans, they can start with the paid one, which begins with the “Individual” plan that starts at €10 per month for up to 20,000 emails, with “Startup” plans at €79 per month providing multiple webhooks and dedicated IP options.

3. Resend

Resend is a modern email service built for developers and businesses that value a clean, fast experience. 

They launched in 2023 and quickly became famous for their beautiful dashboard and high-speed delivery. Unlike older services that feel cluttered, Resend focuses on “Developer Experience” (DX), making it very easy to set up with your WordPress site. It is perfect for those who want a professional, reliable system that just works without a complicated setup.

Pros

• Pristine Reputation: They use high-quality IP (Internet Protocol) addresses to ensure your emails land in the primary inbox.
• Built-in Security: Automatically handles authentication like DKIM (DomainKeys Identified Mail) to prove your emails are real.
• Multi-Region Sending: Allows you to send emails from the server closest to your customer for the fastest speed possible.
• Excellent Dashboard: One of the most user-friendly interfaces in the industry, showing you exactly how your emails are performing.

Cons

• Strict Daily Cap: The free plan limits you to 100 emails per day, which can be tight for active sites.
• Short Log History: The free version only keeps your email records for 24 hours, making it hard to debug old issues.
• API Focused: While it supports SMTP, it is mainly built for developers using API (Application Programming Interface).
• Manual Approval: Some new accounts may go through a quick review process before you can start sending.

The Resend free plan is designed for individuals and early-stage projects. It is a “forever-free” tier that lets you explore the platform’s power. It includes 3,000 emails per month with a limit of 100 emails per day and no credit card required. 

If you need more, paid plans start at $20 per month for up to 50,000 emails and remove the daily sending limits entirely.

4. Brevo (formerly Sendinblue)

Brevo is a titan in the email industry, known for its “unlimited contacts” policy. 

For WordPress users, it is a “set it and forget it” solution that offers high-end deliverability. 

Because they charge based on the number of emails sent rather than the size of your contact list, it is incredibly cost-effective for sites that have a large user base but send emails sporadically.

Pros

• Unlimited Contacts: You can store 100,000+ users on the free plan without paying a cent.
• Robust API: Excellent for developers building custom WordPress functionalities.
• Shared Inbox: Includes a free “conversations” tool to chat with customers directly from your site.
• Top-Tier Security: Fully GDPR compliant with advanced encryption and security protocols.

Cons

• Daily Sending Cap: You are strictly limited to 300 emails per day on the free tier. Although the amount is more than enough for many WordPress owners, it may be insufficient for others, especially those with highly profitable WooCommerce stores.
• No Carry-over: Unused daily credits do not roll over to the next day.
• Branding: A “Sent via Brevo” logo is added to the bottom of all free emails.
• Basic Reporting: You only get very basic open/click data on the free plan.

The free plan includes 300 emails per day (roughly 9,000 per month) and unlimited contact storage. However, the “Starter” plan begins at $9 per month and removes the daily sending limit.

5. Elastic Email

If you are looking for a service that balances high volume with professional features, Elastic Email is a standout choice. It is designed to be one of the most cost-effective “delivery engines” on the market, offering a dedicated SMTP relay that integrates perfectly with WordPress. 

Pros

• Generous Daily Limit: Allows you to send up to 1,000 emails per day for free, making it great for active sites.
• All-in-One Engine: Combines transactional SMTP with marketing tools (like landing pages) in one place.
• High Deliverability: Features a “private IP” option even on relatively low-cost paid tiers.
• Scaling Flexibility: One of the cheapest providers once you cross over into the paid territory.

Cons

• Account Review: They have a strict automated security system that may flag new accounts for manual verification.
• Technical UI: The dashboard is highly detailed and may feel overwhelming for absolute beginners.
• Log Retention: The free plan only stores your email logs for 3 days, which can make long-term debugging difficult.
• Support Speed: Free users typically experience a 24-hour delay for non-critical support tickets.

As discussed, the free plan offers up to 1,000 emails per day (roughly 30,000 per month) with access to the Email Designer and API. 

To go further, the “Starter” plan begins at $19 per month for up to 50,000 emails per month, with no daily sending limits and expanded log history, making it one of the best choices on the list.

5 Best Paid WordPress Email Services

Now, to overcome all the constraints, you can go with a premium service, which—as discussed—not only offers fantastic benefits but also comes without any limitations. Here are five fantastic paid WordPress email services…

1. Mailtrap

Mailtrap is an industry-leading email delivery platform that has evolved from a popular testing tool into a powerhouse for production email. It is highly regarded by WordPress developers for its “Sandbox” feature, which allows you to test email flows without accidentally spamming real users. 

For production, its Email API/SMTP service offers separate “streams” for transactional and marketing emails, ensuring that a large newsletter blast never slows down your critical password reset or order confirmation emails.

Pros

• Separate Sending Streams: Keeps your system notifications and marketing emails on different tracks to protect deliverability.
• Advanced Sandbox: Allows you to capture and inspect WordPress emails in a safe environment before going live.
• In-Depth Analytics: Provides “helicopter-view” stats to see exactly how Gmail vs. Outlook handles your mail.
• Automated IP Warmup: Paid plans with dedicated IPs include a managed process to slowly build your reputation with ISPs.

Cons

• Lower Free Tier: The free sending limit is relatively low (150 per day) compared to newer competitors.
• Technical Learning Curve: The dashboard is feature-rich and can be intimidating for casual users.
• Support Limitations: Priority human support is mostly reserved for higher-tier Business and Enterprise plans.
• No SMS: Unlike some competitors, Mailtrap is strictly focused on email and does not offer text messaging.

Pricing Plans

Mailtrap offers several tiers based on your monthly volume and the features you need. All paid plans remove the daily sending limit.

• Basic Plan: Perfect for growing sites. It starts at $10/month for 10,000 emails and goes up to $50 for 100,000 emails. Includes five domains and five days of email logs.
• Business Plan: Costs $85–$450/month. Optimal for established businesses sending between 100,000 and 750,000 emails. This tier unlocks the dedicated IP and 15 days of email logs.
• Enterprise Plan: Costs $750+/month. This can be the right choice for massive operations sending 1.5 million+ emails. Includes a dedicated deliverability manager and 30 days of log history.

2. Amazon SES (Simple Email Service)

Amazon SES is a cloud-based service designed by AWS (Amazon Web Services) for high-volume, cost-effective email sending. It remains the gold standard for “pay-as-you-go” email because of its rock-bottom pricing. It is a favorite for developers and growing businesses that have the technical capacity to set up their own infrastructure. 

Rather than paying for a fixed monthly plan, you only pay for what you actually use, making it incredibly flexible.

Pros

• Lowest Cost in Industry: At just $0.10 per 1,000 emails, no other professional service can compete on price.
• Scale Without Limits: Easily send millions of emails monthly without worrying about “hitting a wall.”
• Elite Infrastructure: Backed by Amazon’s global network, ensuring massive uptime and speed.
• Pay-as-you-go: No monthly subscriptions; your bill only reflects your actual sending volume.

Cons

• Highly Technical Setup: Setting up DNS records, IAM users, and requesting “Production Access” is difficult for beginners.
• Lack of Built-in Features: There is no drag-and-drop template builder or marketing automation inside the dashboard.
• Poor Customer Support: Direct human support requires a separate, paid AWS Support plan.
• Strict Compliance: Amazon is very aggressive about banning accounts that have high bounce or complaint rates.

Pricing Plans

Amazon SES does not use traditional “Bronze, Silver, Gold” tiers. Instead, they use a usage-based billing model:

• Pay-As-You-Go: You pay $0.10 for every 1,000 emails sent or received. (For example, sending 100,000 emails costs only $10).
• Outgoing Data Charges: You pay $0.12 per GB of data in attachments. 
• Dedicated IP Options: If you want your own reputation, a dedicated IP costs $24.95 per month.
• The “AWS Host” Perk: If your website is already hosted on Amazon EC2, you get the first 3,000 emails every month for free for the first 12 months.

3. Postmark

Postmark is widely considered the “gold standard” for transactional email due to its obsessive focus on speed and deliverability. Unlike other providers that mix all types of mail, Postmark strictly separates transactional emails from marketing broadcasts.

Pros

• Blazing Fast Delivery: Most transactional emails arrive in the recipient’s inbox in under 10 seconds.
• Fantastic Deliverability: They maintain a pristine reputation with ISPs by enforcing strict sending rules.
• 45-Day Content Retention: Includes full email content and activity logs for 45 days by default, making debugging very easy.
• Separate Message Streams: Built-in infrastructure that keeps your receipts and notifications away from your marketing mail.

Cons

• Premium Pricing: Generally pricer, especially for high-volume senders.
• No Annual Discounts: Unlike competitors, they do not offer a discount for paying yearly; it is strictly month-to-month.
• US-Only Data Hosting: While GDPR compliant, all their servers are in the US, which may be a concern for some EU businesses.

Pricing Plans

Postmark recently simplified its pricing to make professional features accessible even at lower volumes. All paid plans include their “core” features, such as 45-day retention and API/SMTP access.

• Basic Plan: Costs $15/month and includes 10,000 emails. It is designed for solo developers or small sites and allows up to 4 users and 5 “servers.” Extra emails cost $1.80 per 1,000.
• Pro Plan: The pro plan starts at $16.50/month and includes 10,000 emails, plus advanced features such as inbound email processing and up to 30 message streams. Extra emails are cheaper at $1.30 per 1,000.
• Platform Plan: Buy for $18/month. Usually, the agency’s choice. It starts at 10,000 emails but offers unlimited users, servers, and streams. Extra emails are the most affordable at $1.20 per 1,000.
• Free Tier: They offer a “Developer” tier, which gives you 100 emails per month forever. It is great for testing, but strictly for development.

4. Mailgun

Mailgun is a heavy hitter in the email space, specifically built for developers and businesses that need powerful API-driven delivery. 

Pros

• Excellent Logs: Provides 5 to 30 days of detailed, searchable logs, allowing you to see exactly what happened to every message.
• High Scalability: Built to handle everything from a few hundred emails to several million without a drop in performance.
• Advanced Email Validation: Includes a tool that checks if an email address is real before you send to it, reducing bounce rates.

Cons

• Technical Complexity: The dashboard and setup process are designed for developers and can be confusing for beginners.
• No Phone Support on Basic Plans: Human support via phone and live chat is restricted to the more expensive “Scale” tier.
• Strict Approval Process: Like Postmark, they manually vet new accounts, which might delay your first few sends.

Pricing

• Basic Plan ($15/mo): Includes 10,000 emails per month. This is the entry point for most growing WordPress sites. 
• Foundation Plan ($35/mo): Includes 50,000 emails per month. This tier unlocks 1,000 custom domains, 5 days of log retention, and the full email template builder. 
• Scale Plan ($90/mo): Includes 100,000 emails per month. This is for high-volume users and includes Live Phone & Chat Support, 30 days of log retention, and a dedicated IP (at 100k volume). 
• Free Plan: They offer a “Trial” plan that gives you 100 emails per day (approx. 3,000 per month). It is great for very small sites or for testing the integration before you commit.

5. SendGrid

SendGrid is a veteran in the email industry, trusted by global giants like Uber and Airbnb to handle billions of emails every month. For WordPress users, it offers one of the most stable and reliable infrastructures available. 

Pros

• Proven Deliverability: One of the best reputations in the industry, ensuring extremely high inbox placement rates.
• Highly Scalable: Whether you send 100 or 100 million emails, SendGrid’s infrastructure doesn’t flinch.
• Advanced Template Testing: Includes tools to see how your WordPress emails look across dozens of different email clients.

Cons

• No More “Forever Free”: As of mid-2025, the permanent free plan has been replaced by a limited 60-day trial.
• Expensive Upgrades: Moving from the entry-level “Essentials” to the “Pro” tier is a significant price jump.
• Steep Learning Curve: The dashboard is highly technical and can be overwhelming for non-developers.

Pricing

SendGrid’s pricing is now focused on its Email API tiers. All paid plans remove the daily sending limits associated with the trial.

• Essentials Plan ($19.95/mo): This is the standard entry point. It includes up to 50,000 emails per month and provides access to live chat support.
• Pro Plan ($89.95/mo): Designed for high-volume sites. It starts at 100,000 emails per month and unlocks the highly coveted Dedicated IP and sub-user management.
• Premier Plan (Custom): For enterprise-level WordPress sites sending millions of emails. Includes priority support and a dedicated success manager.

How to Connect These Mailers to WordPress with Post SMTP

Choosing a great email service is only half the battle. To actually make it work, you need a way to tell WordPress to stop using its unreliable default method and start using your new professional mailer.

That’s where Post SMTP comes in. It is the most powerful and secure SMTP plugin for WordPress, acting as a “universal connector” for all the services we mentioned above.

While there are many SMTP plugins, Post SMTP stands out because it isn’t just a plugin that sends email, but extends above and beyond it. Here are a few key features of the plugin. 

• Intelligent Setup Wizard: A user-friendly configuration tool that automatically scans your hosting server to detect the best settings and ports for your chosen email provider, ensuring a conflict-free setup.
• OAuth 2.0 (Open Authorization) Support: A high-security protocol that connects your site to services like Gmail or Microsoft 365 using a “token” instead of your actual password. This means even if your site is hacked, your email account remains safe.
• Email Logging: A built-in tracking system that records every email sent from your site. It allows you to see the exact time of delivery, the recipient, and the specific error message if an email fails to go through.
• Instant Failure Notifications: An automated alert system that notifies you immediately via Email, Slack, or Pushover the moment an email fails to send. This allows you to fix issues before they affect your customers.
• Mobile App Integration: A dedicated mobile application (available for iOS and Android) that lets you monitor your WordPress email logs and resend failed messages directly from your phone.
• Fallback Mailer System: A backup feature that allows you to configure a secondary email service. If your primary mailer goes down or hits a limit, Post SMTP automatically switches to your backup to keep your site running.

Free WordPress Email Services vs. Paid: Which One is the Better Choice?

Deciding between a free and a paid email service depends entirely on your current website traffic and how much a “lost” email costs your business. Both options have their place in the WordPress ecosystem.

Free ones are ideal for hobbyists, new bloggers, or small personal sites. If you are just starting and don’t expect more than 100–300 emails per day, services like Maileroo or Sweego are fantastic.

On the other hand, if you run a WooCommerce store, a membership site, or a professional business, a paid service is an absolute must. For a small monthly fee, you ensure that your invoices and password resets never end up in the spam folder.

Send Emails Reliably with Post SMTP

The final verdict, whether you choose the free path or the paid one, the key to success is authentication. Sending emails through a dedicated SMTP provider rather than your web host is the only way to protect your domain reputation.

To make the process seamless, use Post SMTP. It gives you the freedom to switch between any of these ten services easily, while providing the logs and alerts you need to stay in control.

Beyond just sending, Post SMTP provides a layer of security and oversight that standard WordPress setups lack. With its intelligent delivery diagnostics and real-time failure alerts, you no longer have to guess if your emails are reaching their destination. Ready to fix your WordPress email delivery? Get Post SMTP today and ensure your emails never hit the spam folder again!