Are you a day-to-day WordPress user looking for the best WordPress plugins for marketers? Fortunately, you’ve come to the right place!

Without a doubt, WordPress has made building and managing websites incredibly easy for online business owners, and email marketing is no different. With so many email marketing plugins available for WordPress, you can easily create, send, and track your emails without leaving your WordPress dashboard.

But how do you choose the right WordPress email marketing plugin for your site?

To help you make an informed decision, we have compiled a list of the top 5 WordPress email marketing plugins for 2024. These plugins are updated, reliable, and user-friendly, and they can help you take your email marketing to the next level.

What to Consider When Choosing a WordPress Email Marketing Plugin?

Before we get started with today’s list, let’s look at some of the factors you should consider if you want to choose the right WordPress email marketing plugin. The following are five important aspects to keep in mind:

1. A User-Friendly Form Builder

Make sure the plugin provides a simple drag-and-drop form builder, which requires no coding or design skills. Having readymade templates is a plus since they make it easy to create and customize contact forms to increase subscriptions and capture leads.

2. Workflows for Email Automation

Check if the plugin supports automated emails, such as welcome series, abandoned cart reminders, promotions, and product updates. Pre-built customizable workflows can expedite your campaign setup.

3. Email Performance Tracking

Ensure the plugin allows tracking the performance of your email campaigns. Key metrics to monitor include open rates, click-through rates, delivery rates, reply rates, and spam rates. Tracking these metrics helps optimize your campaigns for better results.

4. Advanced Features for Email Marketing

Look for plugins that provide advanced functionalities to enhance your WordPress website. Features like email segmentation, A/B testing, and scheduling and personalization options can elevate your email marketing efforts.

5. Compatibility with Email Marketing Services

Choose a plugin that seamlessly integrates with all major email marketing services like MailChimp, ActiveCampaign, Omnisend, and Brevo. This ensures smooth data transfer from subscription to campaign management.

List of 5 Best WordPress Email Marketing Plugins for 2024

Now that you know what to look for in a WordPress email marketing plugin, let’s take a look at the top 5 options you can choose from. We have ranked them based on their popularity, ratings, features, and pricing.

#1: Brevo (formerly Sendinblue)

“Newsletter, SMTP, Email marketing, and Subscribe forms” is the official WordPress plugin for Brevo’s email marketing service. With this plugin, you can manage all your email marketing tasks directly from your WordPress dashboard.

Brevo is the new name of Sendinblue, a popular email marketing service that has over 500K customers across 180 counties.

Key Features of Brevo:

  • Easily create custom subscription forms and integrate them into your posts, pages, or sidebars.
  • Efficiently manage your contact lists and utilize advanced segmentation for better campaign performance.
  • Create and send visually appealing newsletters with a mobile-friendly, drag-and-drop builder, or choose from a template library.
  • Benefit from enhanced deliverability and tracking with Brevo’s SMTP integration
  • Access real-time reports for insights into deliverability and performance metrics such as opens, clicks, and bounce rates.
  • Enable Automation on WordPress to automate script installation on your website and identify tags on Brevo forms and WordPress login.

Pros and Cons of Brevo:

Pros:

  • Real-time analytics for campaign performance monitoring.
  • Detailed dashboard for convenient campaign management.
  • Drag-and-drop email campaign builder for easy customization.

Cons:

  • Compared to other plugins, beginners could initially find it difficult to use.
  • Does not integrate with certain tools, such as HubSpot CRM.

Pricing:

Both the Starter and Business plans offer 20,000 emails per month with standard and advanced features, respectively.

Ratings: 4.2 | Active installations: 100,000+

#2: HubSpot

For growing companies, HubSpot’s email marketing tool is a robust and free option. With HubSpot’s WordPress plugin, you can use this tool seamlessly. 

By using HubSpot Email Marketing, you can effortlessly craft engaging and professional marketing emails using the intuitive drag-and-drop email builder. 

Additionally, HubSpot Email automatically syncs with HubSpot CRM, which allows you to personalize emails based on various details, including form submissions and website interactions.

Key Features of HubSpot:

  • Design eye-catching emails with the drag-and-drop editor without any technical knowledge or designer help.
  • Access goal-based email templates that come within the free version of HubSpot.
  • Customize subject lines, attachments, links, content, and CTA (calls-to-action) depending on the lifecycle stage of the subscriber, membership status, or contact record details.
  • Enhance email campaign performance through A/B testing and comprehensive analytics.

Pros and Cons of HubSpot:

Pros:

  • With the free plan, you send up to 2,000 emails per month.
  • Get a high deliverability rate and a dedicated IP option for a better reputation
  • User-friendly interface and a rich knowledge base and documentation
  • You get 24/7 unmatched email and in-app chat customer support.

Cons:

  • Pricing depends on your contact list size, not the number of emails you send, which can be expensive if you have a large list.
  • A fully featured landing page builder is only available on the paid plans.

Pricing:

$18 for the Starter, which includes 1,000 marketing contacts, and $800 for the Professional plan, which comes with 2,000 marketing contacts

You can start with the free plan and, as your business grows, subscribe to the paid plan.

Ratings: 4.4 | Active installations: 300,000+

#3: Mailchimp for WordPress — MC4WP

Mailchimp for WordPress, or MC4WP, is a simple and lightweight WordPress plugin that lets you connect your WordPress site with your Mailchimp account so you can easily manage a WordPress email campaign.

For those of you who use Mailchimp, this plugin will immensely help you grow your email list and sync your contacts and even WooCommerce order data with your Mailchimp account.

Key Features of MC4WP:

  • Within seconds, you can link your Mailchimp account.
  • Elegant, user-friendly, and mobile-optimized sign-up forms with custom fields and native HTML builder
  • Smooth integration with various plugins, including Contact Form 7, Fluent Forms, WooCommerce, Gravity Forms, WPForms, etc
  • Option to send WooCommerce orders to Mailchimp for tracking purchases and revenue.
  • Add-ons and integrations available, e.g., Mailchimp for WordPress Premium and Boxzilla Pop-ups

Pros and Cons of MC4WP:

Pros:

  • Fast synchronization of user and marketing data.
  • Compatible with most WordPress themes and plugins
  • Easy to set up and use, and offers detailed documentation and support
  • Free to use and lets you use all the features of Mailchimp with your WordPress site

Cons:

  • No email creation and sending option; you have to use Mailchimp for that
  • The premium version is quite expensive, starting from $99 per year for a single site.

Pricing:

MC4WP is free to use plugins, but to use premium features, you have to pay $99 for a single site.

Ratings: 4.8 | Active installations: 2+ million

#4: Newsletter

If you are looking for a straightforward marketing automation plugin for WordPress, then a Newsletter is the right choice.

With this plugin, you can easily initiate email campaigns directly from your WordPress dashboard and enhance user engagement with various additional features.

The best thing about this plugin is that it’s a self-hosted solution that does not rely on any third-party service, giving you full control over your email marketing.

Key Features of Newsletter:

  • Intuitive drag-and-drop newsletter builder that makes it easy to create engaging newsletters.
  • The premium Autoresponder feature streamlines the email series setup and seamlessly manages future follow-ups and conversations.
  • Geolocation targeting functionality allows analysis of subscriber locations and interactions with your emails.
  • WordPress Users Integration automatically adds registered WordPress blog users as new subscribers.

Pros and Cons of Newsletter:

Pros:

  • User-friendly customization options for email templates and subscription widgets.
  • Comprehensive campaign tracking, reporting, and user targeting features.
  • Flexibility in integration with various external email delivery solutions.

Cons:

  • Very limited free integration options are available.
  • Not suitable for large sites as the plugin relies on your web hosting server, which can result in potential hosting restrictions.

Pricing:

Besides the free plan, the Newsletter plugin offers two paid subscription options:

  • Blogger plan starts at $69 per year for 3 sites.
  • The Agency plan costs $269 per year with unlimited sites.

Ratings: 4.6 | Active installations: 300,000+

#5: MailPoet

MailPoet stands out as one of the top choices for WooCommerce and WordPress email marketing plugins. With a user base exceeding 700,000 websites, MailPoet facilitates custom email communication and provides multiple lead-capturing functionalities.

The best part is that it’s a free WordPress email marketing plugin that seamlessly integrates with your WordPress dashboard. This plugin enables you to create, schedule, and send emails directly from your site, along with efficient list management capabilities.

Key Features of MailPoet:

  • Reliable email deliverability, ensured by MailPoet’s top-notch email-sending infrastructure and dedicated team of experts
  • Seamless integration with WordPress provides ease of use and features a user-friendly drag-and-drop WordPress newsletter builder.
  • Automatic creation of a WordPress Users List eliminates the need for manually adding website users’ email addresses.

Pros and Cons of MailPoet:

Pros:

  • Access to 50+ visually appealing pre-designed email templates.
  • Fully customizable sign-up forms require no design expertise.
  • Support from a dedicated delivery team to assist business owners.

Cons:

  • Absence of campaign A/B testing features.
  • Limited functionality in the free plan regarding automation capabilities.

Pricing:

Apart from the free plan, MailPoet has two monthly subscription plans:

  • Business plan starts at $10 per month for 500 subscribers.
  • The Agency plan costs $30 per month for 500 subscribers.

Ratings: 4.5 | Active installations: 700,000+

Improve WordPress Email Deliverability with Post SMTP Plugin

No matter which marketing plugin you use, if you are relying on WordPress’s default email functionality to send emails, it is highly likely that your email will end up in spam or even not delivered at all.

To resolve the WordPress not sending emails issue, you need to install the Post SMTP plugin because it improves your WordPress email deliverability by letting you connect to any SMTP server with ease.

Also, Post SMTP offers lots of useful features such as:

  • OAuth 2.0 for secure SMTP account authentication
  • Comprehensive email logging and monitoring for tracking delivery status.
  • Detailed error handling for troubleshooting delivery issues.
  • Instant email failure alerts via SMS (Twilio), Email, etc.
  • Compatibility with all major email service providers, i.e., Microsoft 365 SMTP, Amazon SES, Zoho Mail, Gmail SMTP, Mailgun SMTP, etc.
  • Dedicated Post SMTP Mobile for WordPress email tracking and more

Final Remarks on The Best WordPress Plugins for Marketers

Email marketing is one of the most effective ways to grow your online business, generate leads, and increase conversions for your WordPress site. That’s why we have compiled this list of the top 5 WordPress email marketing plugins for 2024.

Before making your selection, always consider some essential features such as an intuitive email form builder, attractive templates, seamless integration with email marketing services, automation capabilities, A/B testing, list segmentation, and advanced analytics, which enhance your WordPress email marketing automation efforts.

Lastly, don’t forget to install the Post SMTP plugin along with your email marketing plugin, as Post SMTP improves your WordPress deliverability by routing your email via the SMTP server. If you have any questions or are struggling with email deliverability, feel free to contact us via our support channel.

We would love to help you. Happy emailing! 🙂